The Orlando Events Center — the new venue for sports, concerts, and family entertainment — has had a “namelift.” As of today, it’s called the Amway Center.
The 875,000-square-foot facility, slated to open in the fall of 2010, will replace the nearby, two-decade old Amway Arena, a complex half the size. The Center will be the new home of the NBA’s Orlando Magic starting with the 2010-11 season.
Amway chief marketing officer Candace Matthews and Orlando Magic chief operating officer Alex Martins announced the naming today to a host of city dignitaries and the Orlando-area media. Said Matthews:
“We’re excited to continue this partnership with the Magic and Orlando, one of the world’s greatest tourist destinations. The NBA is one of the most popular sports leagues in the world. But this is much more than simply securing naming rights and continuing our partnership with the Magic. Rather, this takes us into partnership with the Orlando community, as we have partnered with other communities around the world where we do business, in aligning with our corporate vision of helping people live better lives.”
To get a preview of the Amway Center, go to www.amwaycenter.com.
