Amway Media Blog is the official news blog from Amway Corporation.
Our Nutrilite brand is now the top selling vitamin and dietary supplement brand in India.
Nutrilite is already the world’s best selling brand of vitamins and crossed the $3 billion annual sales mark in 2008.
Being tops in India is Nutrilite’s latest accomplishment in 75 years of helping people live healthier lives.
Today our parent company announced annual sales for Amway and its sister companies, and it was another record year.
Alticor sales of US$8.4 billion for 2009 represent a 2.3 percent increase over 2008. We’ve posted sales increases nine out of the last 10 years, and our growth rate would have been higher if not for currency fluctuations. Without the negative currency impact, we would have grown nearly 6 percent. Our China, India, Southeast Asian and Korean affiliates posted strong sales and our reinvented Latin American affiliate grew more than 60 percent.
We believe a focus on innovation is what’s propelling our business forward. A big part of our strategy is reaching consumers where they are – whether through an iPhone app in the United States or sachets of shampoo in South Africa. Or launching new product lines to meet the needs of consumers, like beautycycle in Europe and Ertia in Latin America. We’re even bringing in new talent and expertise to help us grow.
These investments in transformation and innovation are paying off in increased sales and market share. And another record year.
Nutrilite is the world’s leading brand of vitamin, mineral and dietary supplements, based on 2008 sales—not just via direct selling, but across all sales channels.
For the record, this also marks the seventh straight year we can make this claim, based on third-party research.
Now that’s a healthy dose of news in any market.
India’s prestigious Economic Times takes a shine to the changes and global expansion afoot at Amway during a turbulent worldwide economy.
The Times recently interviewed Amway president Doug DeVos, who noted in part that our company’s private ownership structure as well as our deep-seated inroads in India, China and Russia gives us a leg up on our competitors. China’s success, in particular, hints at changes to come at other Amway affiliates around the world. To Doug’s point in the article, change will help Amway to thrive over “the next 50 years and beyond.”
While we might nitpick a few points in the article, we gladly accept the Times’ pat on our back.
Remember the “Bangkok briefs” post when we pointed out those nifty “Shine like new” ads for our car polish?
Check this latest spot for Dish Drops out of Amway India. It’s mind-bending—or at the very least, coffee cup-contorting.
A double-take inducing, witty new ad slick from Amway Thailand called “Shine like new” is making the rounds in the blogosphere. (Okay, car polish doesn’t really work this way, but you’ll get the idea.)
Also: Amway Thailand was recently covered in The Tribune, a major business daily. The gist: global growth, record expansion and market share, as well as weathering the current economy one distributor at a time.
The Business Standard reports of Amway India’s growth strategy in 2009, as well as a new e-commerce platform for consumers.
Bill Pinckney, managing director for Amway India, also comments on renewed marketing and advertising efforts throughout India, one of our strongest markets.
At least that’s how one media outlet described yesterday’s sales announcement. It’s credit to our distributors and their dedication to the business.
As you revisit our new media blog, we’ll be sure to recap coverage from other blogs and web sites that track news from our world headquarters in Ada, Michigan as well as our affiliate markets abroad.
Pertaining to our 2008 sales figures, we garnered coverage from our local television stations WZZM-13 ABC, WOOD-8 NBC and WXMI-17 FOX, as well as area radio and business pubs. The AP caught the early bird last week, as Tribune subscribers in the Windy City discovered.
Of special note, the Grand Rapids Press carried a general story as well as a rather lengthy Q&A with Steve Van Andel and Doug DeVos, our co-CEOs. We liken it to an “everything you wanted to know about the current state of Amway and then some” piece, and are curious to hear what you think in the comments below.
It’s a good morning in Ada, where we’ve just announced our annual results for 2008. As we enter our 50th anniversary year, we are proud to see some early and encouraging results of our corporate transformation. In this global climate, we’re certainly excited to share an increase of more than 15 percent in sales over last year. This year, two thirds of our markets grew, and more than half of our 58 worldwide affiliates posted increases of more than 10 percent. Truly, this year’s success was a global one.
We’re also proudly unveiling a new Amway Media Blog today. Throughout this year, there will be some visible changes as we unify the global direct selling business. This is one of them. We have now archived both the “old” Amway Media Blog and the Alticor Media Blog, but of course we’ll still answer any questions on topics we previously covered.
Going forward, we will be able to relay the news that matters most at Amway through one voice, here at this site. Here’s the news of the day:
