Tag Archive for 'nutrilite'

Seeing is believing

Just a stone’s throw from the British Museum, which hosts 6 million visitors per year, sits one of our favourite London attractions… the Amway Flagship Experience Center.

The Centre opened in May, and Marketing Week UK recently covered its role in a greater plan to educate consumers about Amway’s power brands and business opportunity. With a beauty styling bar and makeup play station, it’s Amway made fun and relevant to everyone from the Amway business owner to the curious passerby. There’s always a connection back to Amway’s business owners, as commissions from sales made at the Centre are attributed back to them.

This sort of brick-and-mortar approach to increasing brand awareness has worked for us in markets like Australia, China, Germany, Japan, Korea, Malaysia, Thailand, and Turkey to name a few. Amway India is also planning to turn a number of distribution centers into showrooms.

In the United States and Canada, mobile brand experiences travel to high-profile events to take the story of Amway’s power brands to the masses.

But back to the UK, where the British Museum contains fragments of the seven wonders of the world, and just a few blocks away, the Amway Flagship Experience Center contains wonders all its own.

A match made in science

An agreement announced today brings together two innovators in health and wellness who share a commitment to helping people live healthier lives.

Alticor Corporate Enterprises, a sister company to Amway that’s responsible for our non-direct selling businesses, has entered a joint venture agreement with Metagenics, Inc., a manufacturer and distributor of science-based medical foods and nutraceuticals marketed through health care professionals. Under the terms of the agreement, we will assume a substantial ownership stake in Metagenics after the deal is finalized later this summer.

MetagenicsMetagenics will continue to operate as a separate entity, maintaining its current management and distribution methods. Its products will not be sold through our distribution channel, nor will Amway’s brands be sold through Metagenics’ channels.

Metagenics’ mission is to improve health and reverse chronic illness by helping people achieve their genetic potential through nutrition. Our Nutrilite brand, combining the best in science and the best in nature, is the world’s leading brand of vitamin, mineral, and dietary supplements* and committed to helping people achieve optimal health. We’re both dedicated to innovation, research, and plant-based science to improve the health of people around the world. Said Jim Weaver, vice president of Alticor Corporate Enterprises:

“We share a philosophy for promoting good nutrition, healthy living, and natural science. Each company boasts a deep commitment to science and nature with leading research and development teams dedicated to harnessing the power of plant-based, natural, scientific research. This joint venture fits into our strategy to bring complementary brands into our family of businesses, and we are pleased to be partnering with Metagenics’ world-class employees and management team.”

We think it’s a match made in science… and nature.

* Based on 2008 sales.

Keeping score: Amway and the AC Milan-LA Galaxy match July 19

When AC Milan and the LA Galaxy play on Sunday, July 19, there will be talk about soccer superstars Ronaldinho and David Beckham facing off.

For us, it’s not just a battle of soccer titans but a battle of brands and how Amway plans to score with customers.

Let us explain. Amway’s not taking the field, but we’re on the bench for AC Milan. That’s because Amway’s NUTRILITE™ brand is the “Official Nutrition Supplement” of AC Milan, dubbed the “World’s Most Successful Soccer Club.”

And, AC Milan soccer superstar Ronaldinho is part of Amway’s Team Nutrilite and global spokesperson for Amway’s One by One Campaign. He’s been called one of the top soccer players in the world.

Our AC Milan and Ronaldinho sponsorships are part of a company strategy to reach the millions of soccer fans worldwide with our health and wellness message.

As for the battle of the brands, AC Milan will face the Herbalife-sponsored LA Galaxy. Herbalife is a direct selling competitor of Amway’s.

To help us spread the world about our brands to potential customers, we’ve invited bloggers covering the game to learn more about NUTRILITE. They’ll have access to NUTRILITE experts and get exclusive tours of our facilities, in addition to meeting with AC Milan.

And while the game’s sold out, our customers can follow real-time updates on what’s happening on the field and behind-the-scenes at our official NUTRILITE Facebook page and Twitter feed.

A.C. Milan vs. L.A. Galaxy

It’s all part of our strategy of using soccer to score with consumers. Game on!

Marta mania

Three-time FIFA Women’s Player of the Year and ESPY award nominee for Best Female International Athlete, Marta is the new epicenter of Amway’s Nutrilite and Artistry brand marketing.

“Marta embodies everything the Amway Global business stands for in terms of helping people set and achieve goals to reach their own personal level of success,” said Jori Hartwig, vice president of marketing for Amway’s North American operations.

The ESPY nomination is well-deserved for the Los Angeles Sol forward. Says Marta:

“I want to be a role model for others and help them achieve a healthy lifestyle and go after their dreams, just like I’ve done for myself.”

Tune in to ESPN Sunday, July 19 at 9 p.m. ET to see if Marta takes home the award!

On top again

Amway Global, our North American business, continues to dominate online health and beauty retailing in the United States. For the sixth year running, we are Internet Retailer’s top online health and beauty seller.

The magazine also ranked us 28th in overall web sales in its ranking of the top 500 e-commerce companies.

Steve Lieberman, Amway Global’s managing director, cites our company’s sales force and powerhouse brands Nutrilite (vitamins, minerals, and supplements) and Artistry (skin care and cosmetics) as key to our leadership in this category:

“The ranking would not be possible without the hard-working [people] who drive our sales. It’s also a great testament to the quality and appeal of our key health and beauty brands, Nutrilite supplements and Artistry skin care and cosmetics.”

Speaking of anniversaries, it’s Dr. Sam!

Our media blogger from Down Under (a.k.a. Kevin Lowe) is working the red carpet in Las Vegas this week for Amway’s 50th anniversary. Be sure to check out Kevin’s new Amway Australia blog as he interviews Amway leaders from around the world. Though, we hope he doesn’t mind that we borrowed at least one of his video clips—it was too good to pass up.

Dr. Sam Rehnborg (below) is president of the Nutrilite Health Institute and son of Nutrilite founder Carl F. Rehnborg. Nutrilite has been part of Amway since the beginning, and remains one of our best selling brands.

We’re glad you could make it, Dr. Sam. It wouldn’t be an anniversary celebration without you!

A fresh new face: Amway.com

The new Amway.comWe relaunched Amway.com this week (as well as Amway.ca for our Canadian customers).

The redesigned website is more than just a new “look and feel.” We want the site to provide a fresh, contemporary perspective on our business, people and products.

Feel free to visit the new site, rediscover the Amway brand and learn more about the millions of lives we’ve impacted over the last 50 years.

Tell us what you think!

Nutrilite leads in vitamin, mineral and dietary supplement sales

NutriliteNutrilite is the world’s leading brand of vitamin, mineral and dietary supplements, based on 2008 sales—not just via direct selling, but across all sales channels.

For the record, this also marks the seventh straight year we can make this claim, based on third-party research.

Now that’s a healthy dose of news in any market.

Tuned in and “tead” up

Amway India recently hit the airwaves on Radio Misty 94.3 FM, the first radio station to broadcast in North Bengal and Sikkim. Diptarag Bhattacharya, vice president for Amway India’s eastern operations, discussed the Amway Opportunity Foundation and Project Sunrise, which makes health care and safe drinking water accessible to children in need, as well as unique strategies to market our Artistry and Nutrilite brands across India in 2009.

Our “Diamond” level distributors in India also earned a brief bit of praise for partnering with a major tea company to help market green tea to Indian consumers that prefer black.

Announced and revealed

It’s a good morning in Ada, where we’ve just announced our annual results for 2008. As we enter our 50th anniversary year, we are proud to see some early and encouraging results of our corporate transformation. In this global climate, we’re certainly excited to share an increase of more than 15 percent in sales over last year. This year, two thirds of our markets grew, and more than half of our 58 worldwide affiliates posted increases of more than 10 percent. Truly, this year’s success was a global one.

We’re also proudly unveiling a new Amway Media Blog today. Throughout this year, there will be some visible changes as we unify the global direct selling business. This is one of them. We have now archived both the “old” Amway Media Blog and the Alticor Media Blog, but of course we’ll still answer any questions on topics we previously covered.

Going forward, we will be able to relay the news that matters most at Amway through one voice, here at this site. Here’s the news of the day:

Continue reading ‘Announced and revealed’