Published on Wednesday, March 10, 2010 .
Our Nutrilite brand is now the top selling vitamin and dietary supplement brand in India.
Nutrilite is already the world’s best selling brand of vitamins and crossed the $3 billion annual sales mark in 2008.
Being tops in India is Nutrilite’s latest accomplishment in 75 years of helping people live healthier lives.
If you want to learn how to market to the next generation, go right to the source.
That’s what Amway Korea has done since 2007 through its Nutrilite User-Created Content (UCC) Challenge, which pits groups of college students against each other to create marketing videos for our flagship nutrition brand.
The experience starts with a classroom visit from an Amway Korea marketer, includes a brand immersion and lectures, and ends with one group winning an award for the most creative treatment. More than 3,000 students have participated in the competition since its launch, and the program and videos have taken Nutrilite from almost no awareness among college-age students to being recognized by more than 10 percent of that group.
The 2009 winners chose rap music as their medium for spreading the Nutrilite message. We think it’s an inspired choice.
Published on Monday, February 8, 2010 .
A few months ago we told you about Amway’s launch of an app for Apple’s iPhone and iPod Touch.
Now we’ve added a video podcast series to our store on iTunes, to help spread the word about our Artistry and Nutrilite brands.
You can download individual podcasts or subscribe to the series.
But do tune in to see what we’re up to.
Published on Friday, December 11, 2009 .
For the fourth year running, consumers have named our Nutrilite brand among the “most trusted” brands in Asia.
The Reader’s Digest Asia Most Trusted Brands Survey cited Nutrilite as a top brand in the vitamin/health supplement category earlier this year.
Consumers in eight Asian markets ranked brands in 43 product categories on quality, innovation, value, understanding of consumer needs, credibility, and trustworthiness. And they scored Nutrilite a “gold trusted brand,” indicating that Nutrilite is way ahead of the competition.
The customer has spoken. And as everyone knows, the customer’s always right.
Published on Monday, December 7, 2009 .
Back in 1969, Dr. Sam Rehnborg started work at Nutrilite. But Dr. Sam’s roots go much further than that with the brand started by his father in 1934. Dr. Sam has joked he was the first Nutrilite customer, but he’s now among the millions who have made Nutrilite the world’s leading brand of vitamin, mineral, and dietary supplements (based on 2008 sales).
Amway affiliates celebrated Nutrilite’s 75th anniversary and Dr. Sam’s 40th with a “Super Tour” this fall in nine Asian markets, drawing crowds and headlines everywhere Dr. Sam traveled.
After 40 years at Nutrilite, Dr. Sam shows no sign of slowing down.
Nor does the septuagenarian Nutrilite brand.
Published on Friday, October 23, 2009 .
If you’re already a fan of our Artistry skin care or Nutrilite vitamin and mineral supplement brands, you can make that relationship official.
That’s because there are official pages for our flagship Artistry and Nutrilite brands on Facebook. Become a fan and get the most up-to-date news on these global brands.
You’ll also find company-run Facebook pages for our college talent acquisition program and the eCoupled cordless power technology offered by Amway sister company Fulton Innovation.
If you do a search on Facebook, you’ll find a number of unofficial Amway pages hosted by Amway business owners, employees or others.
But the official Amway Facebook page hasn’t launched yet. We’ll let you know when that’s ready.
And then we’ll make things official.
Published on Friday, October 16, 2009 .
What do 88 percent of Americans have in common? They aren’t eating enough foods that are blue and purple. And that’s a shame, because blackberries, blueberries, grapes and plums do some pretty amazing things in the body.
Today, our Nutrilite brand released America’s Phytonutrient Report, the first major analysis of fruit and vegetable consumption by color. So whether it’s yellow/orange, green, or the blues that your diet might be missing, you can find out what it all means here.
Along with the report, Nutrilite unveiled the Phytonutrient Spectrum to make the colors, health benefits, and fruits and vegetables associated with key nutrients easy to follow and understand. All of this was showcased at a New York farmer’s market that offered free fruits and vegetables as well as bushels of advice on eating more colorfully and better.
Check out the full online press kit to learn more, and follow The Coloring Book blog for continued tips on how to close those dietary gaps.
Published on Tuesday, October 6, 2009 .
The celebration of Nutrilite’s 75th anniversary is too big to be contained to the brand’s hometown of Buena Park, California, or even this continent.
Nutrilite hosted an event in September for employees to celebrate 75 years of helping people live healthier lives. But that was just a warm-up for the super celebration that’ll bring the world’s leading brand of vitamin and mineral supplements to hundreds of thousands of people in some of Amway’s biggest markets.
The Nutrilite 75th Anniversary Super Tour will stop in nine Asian countries from October 9 to November 13. Health-conscious consumers and business owners from China to Singapore will participate in fun walks, health carnivals, and other events designed to help people learn how to achieve optimal health. Dr. Sam Rehnborg, the son of Nutrilite’s founder Carl Rehnborg and president of the Nutrilite Health Institute, will be there every leg of the journey to celebrate wellness and commemorate the anniversary. You can follow the tour at Nutrilite’s Facebook page.
It’s a super way to celebrate 75 years.
