Each year Amway opens its doors to about a dozen groups of journalists from our markets all over the world. We also host individual media who visit our world headquarters in Ada, Michigan.
Media get behind-the-scenes tours of our manufacturing facilities, access to our leaders and experts, and the opportunity to ask whatever they want about our company, business opportunity, and products. These journalists run the gamut from managing editors to television reporters to business writers.
Case in point: A tale of two visits this month. A week or so ago we hosted 12 high-level journalists from some of India’s most influential media. They spent time with Amway chairman Steve Van Andel and other top execs to understand the company’s history and vision. Stories already have appeared in media like The Telegraph, India Retailing and The Economic Times about the future of Amway in India. There’s more coverage to come.
Meanwhile, our local Fox TV affiliate spent time touring our cosmetics facility to get the scoop on how ARTISTRY cosmetics and skin care are developed. The coverage aired locally and is viewable online. (Click on the “Amway’s Artistry Plant [#1-4] 7.22.09″ segments).
Both are examples of how we invite journalists in to learn about our business and products. We host these visits not just to encourage news coverage but to help journalists understand our business and accurately cover us. They ask us tough questions and get candid answers. And in just a few days they can see our facilities, hear from our scientists and experts, and get access to company leaders who may not travel often to their home countries. We can’t bring our mile-long manufacturing facility to Makati, but we can bring Filipino journalists to Ada. And we will later this year, along with media from Japan, Thailand, Turkey and Ukraine.
So, we roll out the welcome mat for journalists—or the maligayang pagdating banig, as the case may be.
We are gearing up for not one, but two anniversary events.
