Published on Friday, September 18, 2009 .
Today the CEO and other execs from Black Enterprise came to Amway’s World Headquarters in Ada to officially honor Candace Matthews as the magazine’s Corporate Executive of the Year.
Matthews, Amway’s chief marketing officer since 2008, is the first leader at a privately-held company to receive the magazine’s annual honor.
In presenting the award, Black Enterprise CEO Earl “Butch” Graves Jr. said of Matthews, “through her business prowess and innovative thinking, she is helping transform Amway into a 21st century global powerhouse.”
This is definitely an honor worth mentioning.
Published on Tuesday, August 25, 2009 .
Candace Matthews has been commanding attention since becoming our chief marketing officer in 2008.
She created a global marketing council to guide company efforts worldwide. She’s led the revitalization of our Nutrilite and Artistry product lines and breathed new life and energy into the Amway brand. Candace even sang during our employee holiday program last year.
And now, she’s on the cover of a magazine on newsstands from coast-to-coast as Black Enterprise’s 2009 “Corporate Executive of the Year.” (PDF, 7MB)
Candace is the first exec at a privately-held company to receive the magazine’s annual honor. She was selected for her “business prowess and inventiveness” and for forging a marketing approach that “blends innovation, technology and interpersonal relationships.”
And she’s in good company. Executives at corporations like Ford, McDonald’s and CNBC also have received the magazine’s honor.
We knew Candace was enterprising. Now she has the award to prove it.
Published on Wednesday, August 12, 2009 .
Just a stone’s throw from the British Museum, which hosts 6 million visitors per year, sits one of our favourite London attractions… the Amway Flagship Experience Center.
The Centre opened in May, and Marketing Week UK recently covered its role in a greater plan to educate consumers about Amway’s power brands and business opportunity. With a beauty styling bar and makeup play station, it’s Amway made fun and relevant to everyone from the Amway business owner to the curious passerby. There’s always a connection back to Amway’s business owners, as commissions from sales made at the Centre are attributed back to them.
This sort of brick-and-mortar approach to increasing brand awareness has worked for us in markets like Australia, China, Germany, Japan, Korea, Malaysia, Thailand, and Turkey to name a few. Amway India is also planning to turn a number of distribution centers into showrooms.
In the United States and Canada, mobile brand experiences travel to high-profile events to take the story of Amway’s power brands to the masses.
But back to the UK, where the British Museum contains fragments of the seven wonders of the world, and just a few blocks away, the Amway Flagship Experience Center contains wonders all its own.
Published on Wednesday, August 5, 2009 .
The Orlando Events Center — the new venue for sports, concerts, and family entertainment — has had a “namelift.” As of today, it’s called the Amway Center.
The 875,000-square-foot facility, slated to open in the fall of 2010, will replace the nearby, two-decade old Amway Arena, a complex half the size. The Center will be the new home of the NBA’s Orlando Magic starting with the 2010-11 season.
Amway chief marketing officer Candace Matthews and Orlando Magic chief operating officer Alex Martins announced the naming today to a host of city dignitaries and the Orlando-area media. Said Matthews:
“We’re excited to continue this partnership with the Magic and Orlando, one of the world’s greatest tourist destinations. The NBA is one of the most popular sports leagues in the world. But this is much more than simply securing naming rights and continuing our partnership with the Magic. Rather, this takes us into partnership with the Orlando community, as we have partnered with other communities around the world where we do business, in aligning with our corporate vision of helping people live better lives.”
To get a preview of the Amway Center, go to www.amwaycenter.com.
Published on Saturday, May 16, 2009 .
We are gearing up for not one, but two anniversary events.
Amway turns 50 this year, and we are in full swing with milestone media coverage throughout the world right down to local markets here in western Michigan. We even launched a “50 Days Celebrating 50 Years” partnership with a regional radio network to air live interviews as well as ad spots promoting our company’s past, present and future.
As for the other anniversary, Amway is proud to be the majority sponsor of the “2009 July 4 Family Fireworks” in downtown Grand Rapids, celebrating Independence Day here in the United States. From Candace Matthews, our chief marketing officer:
“Amway has been a part of the Grand Rapids community for almost 50 years now. It is so important for us to share what we have done, with the community. Since it is our 50th anniversary and the city needed help with the fireworks, we saw an opportunity to blend the two.”
Be sure to check back in the coming days and weeks as Amway distributors descend from all over the world to celebrate our first—and next—50 years.
We relaunched Amway.com this week (as well as Amway.ca for our Canadian customers).
The redesigned website is more than just a new “look and feel.” We want the site to provide a fresh, contemporary perspective on our business, people and products.
Feel free to visit the new site, rediscover the Amway brand and learn more about the millions of lives we’ve impacted over the last 50 years.
Tell us what you think!
Published on Thursday, April 9, 2009 .
Charging your mobile electronic device is now as easy as slipping on some skin.
Amway subsidiary Fulton Innovation has partnered with case-mate to charge mobile devices without wires using case-mate’s protective casings.
case-mate products embedded with Fulton’s eCoupled technology can charge cell phones, PDAs and multimedia players at rates comparable to traditional (read: wired) power sources. It also gives today’s on-the-go consumers a safe and simple way to keep their devices charged throughout the day without having to search for all those incompatible cords and adapters.
The partnership could introduce wireless power to “anything that you would feel comfortable putting a skin on,” said David Baarman, Fulton director of advanced technologies.
This gives “portable” that much more potential.
Published on Tuesday, April 7, 2009 .
Amway India recently hit the airwaves on Radio Misty 94.3 FM, the first radio station to broadcast in North Bengal and Sikkim. Diptarag Bhattacharya, vice president for Amway India’s eastern operations, discussed the Amway Opportunity Foundation and Project Sunrise, which makes health care and safe drinking water accessible to children in need, as well as unique strategies to market our Artistry and Nutrilite brands across India in 2009.
Our “Diamond” level distributors in India also earned a brief bit of praise for partnering with a major tea company to help market green tea to Indian consumers that prefer black.
Published on Tuesday, March 17, 2009 .
Amway Korea shares center stage with Korean Air, Yuhan-Kimberly, KIA Motors and Hyundai Insurance in the 17th Annual Korean Marketing Frontier Awards, presented by the Korean Marketing Association.
Why, you may ask, is this newsworthy? Amway Korea was the only direct selling company to win an award in any category this year. In addition, the KMA is represented by approximately 60 universities and industrial communities. Receiving an award from an academically-based body in Korea is held with very high regard.
Yong-Hwan Roh, senior marketing director for Amway Korea, accepted the award in the cause-related marketing category on behalf of the company. The KMA considered the Amway One by One Campaign for Children’s “Health Watcher”, “Amway Charity Playground” as well as the Nutrikids soccer team as successful examples of educating elementary school children about healthy living.
Also, be sure to browse Amway Korea’s newest corporate brochure which gives users the sensation of turning a glossy, high-quality page without actually holding a printed brochure.
