If you want to learn how to market to the next generation, go right to the source.
That’s what Amway Korea has done since 2007 through its Nutrilite User-Created Content (UCC) Challenge, which pits groups of college students against each other to create marketing videos for our flagship nutrition brand.
The experience starts with a classroom visit from an Amway Korea marketer, includes a brand immersion and lectures, and ends with one group winning an award for the most creative treatment. More than 3,000 students have participated in the competition since its launch, and the program and videos have taken Nutrilite from almost no awareness among college-age students to being recognized by more than 10 percent of that group.
The 2009 winners chose rap music as their medium for spreading the Nutrilite message. We think it’s an inspired choice.
Published on Monday, October 19, 2009 .
Many of us take clean drinking water for granted.
Yet each year, 1.8 million children worldwide die due to diarrhea-related illness, largely caused by unclean water and inadequate sanitation. Around the world, 400 million people do not have access to safe drinking water.
It’s clearly a serious issue, and one a couple of Amway affiliates are committed to doing something about through their One by One programs.
Amway India has installed water purifiers in schools, orphanages, and institutions in 52 cities through the Amway Opportunity Foundation’s “Project Sunshine.” Since its launch in January, Project Sunshine has made a difference in the lives of 3,350 children in India.
Amway Korea sent a One by One team to Bangladesh earlier this year, and among other things, installed 30 water pumps and toilet facilities in Ghatail.
Installing toilets, water pumps, and purifiers might not make headlines, but the impact these projects will make in the lives of children is clear.
