Tag Archive for 'facebook'

Keeping score: Amway and the AC Milan-LA Galaxy match July 19

Published
by
Amway Media Blog Administrator
on Friday, July 17, 2009
in Amway
. 3 Comments

When AC Milan and the LA Galaxy play on Sunday, July 19, there will be talk about soccer superstars Ronaldinho and David Beckham facing off.

For us, it’s not just a battle of soccer titans but a battle of brands and how Amway plans to score with customers.

Let us explain. Amway’s not taking the field, but we’re on the bench for AC Milan. That’s because Amway’s NUTRILITE™ brand is the “Official Nutrition Supplement” of AC Milan, dubbed the “World’s Most Successful Soccer Club.”

And, AC Milan soccer superstar Ronaldinho is part of Amway’s Team Nutrilite and global spokesperson for Amway’s One by One Campaign. He’s been called one of the top soccer players in the world.

Our AC Milan and Ronaldinho sponsorships are part of a company strategy to reach the millions of soccer fans worldwide with our health and wellness message.

As for the battle of the brands, AC Milan will face the Herbalife-sponsored LA Galaxy. Herbalife is a direct selling competitor of Amway’s.

To help us spread the world about our brands to potential customers, we’ve invited bloggers covering the game to learn more about NUTRILITE. They’ll have access to NUTRILITE experts and get exclusive tours of our facilities, in addition to meeting with AC Milan.

And while the game’s sold out, our customers can follow real-time updates on what’s happening on the field and behind-the-scenes at our official NUTRILITE Facebook page and Twitter feed.

A.C. Milan vs. L.A. Galaxy

It’s all part of our strategy of using soccer to score with consumers. Game on!

Social butterflies

Published
by
Corporate Communications
on Wednesday, April 15, 2009
in Alticor and Amway
. 1 Comment

The heart of today’s business world is aflutter with social media. You could even say “a Twitter.”

Not too far from our world headquarters, the Frederik Meijer Gardens & Sculpture Park is featuring its annual spring butterfly exhibit, where visitors may freely mingle with approximately 6,000 butterflies of all sizes and species.

How might Meijer Gardens build some buzz around the event? Like butterflies, they get social. They regularly blog and are on several social networks such as Flickr, Facebook and Twitter.

And good for Meijer Gardens: Earlier today, comscore blogged that Twitter traffic in the United States increased by 131 percent in March to 9.3 million visitors. Twitter has 5-10 million active users (current estimates vary and Twitter keeps you guessing), far more than the “maybe a million” figure conjectured last year. Who wouldn’t want in on that?

We tweet, sure. You can officially follow us at @amwaymediablog, @amwayglobal, @amwaycanada, @amwayeurope, @artistrybeauty and @nutrilitehealth. When we broke the news that famed Chinese Olympic hurdler Liu Xiang will keep running for Team Nutrilite, or that many of our European markets launched new e-commerce sites and charitable efforts for UNICEF, we did so via Twitter.

Back on Facebook, home to 200 million active users, we are building presence for our exclusive E. Funkhouser New York cosmetics brand as well as Nutrilite’s Every Kick Counts campaign, starring global soccer phenom Ronaldinho. Even our “MoBEs.”

Sure, we’re on YouTube. Yes, the Opportunity Zone. Our hotel properties even joined the party, recently rewarding guests whenever they rate their stay on certain social networks. Said Chad LeRoux, director of corporate marketing for Amway Hotel Corp.:

“If you’re not engaged in this social media arena or arenas relative to your business, then you could be missing out on key opportune things that you may not be aware of that the populace is talking about. If you made this small tweak or modification to the product, it will enhance that product experience and thus create more-favorable opinion out there about you in those social media arenas, which in turn increases business.”

Of course, you can always find us here on this very blog, subscribe to our RSS feed and find us on Technorati, FriendFeed…the list goes on.

We hope our friends in the media are listening. Oh, and if you’re in town, we’ll drive you down to see the butterflies. Better make it fast: the exhibit winds down in two weeks.