Tag Archive for 'coverage'

Amway teams up with Orlando’s new sports and entertainment center

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Corporate Communications
on Wednesday, August 5, 2009
in Amway
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Amway CenterThe Orlando Events Center — the new venue for sports, concerts, and family entertainment — has had a “namelift.” As of today, it’s called the Amway Center.

The 875,000-square-foot facility, slated to open in the fall of 2010, will replace the nearby, two-decade old Amway Arena, a complex half the size. The Center will be the new home of the NBA’s Orlando Magic starting with the 2010-11 season.

Amway chief marketing officer Candace Matthews and Orlando Magic chief operating officer Alex Martins announced the naming today to a host of city dignitaries and the Orlando-area media. Said Matthews:

“We’re excited to continue this partnership with the Magic and Orlando, one of the world’s greatest tourist destinations. The NBA is one of the most popular sports leagues in the world. But this is much more than simply securing naming rights and continuing our partnership with the Magic. Rather, this takes us into partnership with the Orlando community, as we have partnered with other communities around the world where we do business, in aligning with our corporate vision of helping people live better lives.”

To get a preview of the Amway Center, go to www.amwaycenter.com.

Interns meet and compete

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Corporate Communications
on Tuesday, August 4, 2009
in Amway
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Competition for summer internships is tough. But that’s nothing compared to competition between interns.

Interns from six West Michigan companies faced off this week in the second annual West Michigan Intern Olympics. We developed the event last year with office furniture manufacturer Steelcase to foster some healthy competition and camaraderie between our summer interns.

More than 160 interns from six local companies competed in events like marshmallow dodgeball and a hula hoop race to have fun in the sun and do a little networking. Local FOX affiliate WXMI and The Grand Rapids Press were among the media covering the event.

This summer we’re hosting more than 90 interns in 20 divisions at our Ada, Mich., world headquarters. Interns also are on the job at our Nutrilite facility in California, at Amway de Mexico, and at Amway Hong Kong, among other locations.

It’s all part of grooming the next generation of talent at Amway. (Marshmallow dodging and hula hooping skills are optional.)

Still think we’re just soap?

Published
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Amway Media Blog Administrator
on Thursday, July 30, 2009
in Amway
. 2 Comments

eSpringA highly respected consumer magazine has taken notice of our eSpring water filtration system.

The August 2009 issue of Consumers Digest magazine names Amway’s eSpring a “Best Buy” for its innovative technology and long filtration life.

eSpring even sparked new innovations in our labs—quite literally—when it led us to discover a new method for conducting wireless power transfer. Our eCoupled technology used in eSpring allows charging for handheld mobile devices, computers and more — without wires.

Wireless technologies, bacteria-free drinking water… not what you expected from Amway, right?

Power of the press (visit)

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Corporate Communications
on Sunday, July 26, 2009
in Amway
. 1 Comment

Each year Amway opens its doors to about a dozen groups of journalists from our markets all over the world. We also host individual media who visit our world headquarters in Ada, Michigan.

Media get behind-the-scenes tours of our manufacturing facilities, access to our leaders and experts, and the opportunity to ask whatever they want about our company, business opportunity, and products. These journalists run the gamut from managing editors to television reporters to business writers.

Case in point: A tale of two visits this month. A week or so ago we hosted 12 high-level journalists from some of India’s most influential media. They spent time with Amway chairman Steve Van Andel and other top execs to understand the company’s history and vision. Stories already have appeared in media like The Telegraph, India Retailing and The Economic Times about the future of Amway in India. There’s more coverage to come.

Meanwhile, our local Fox TV affiliate spent time touring our cosmetics facility to get the scoop on how ARTISTRY cosmetics and skin care are developed. The coverage aired locally and is viewable online. (Click on the “Amway’s Artistry Plant [#1-4] 7.22.09″ segments).

Both are examples of how we invite journalists in to learn about our business and products. We host these visits not just to encourage news coverage but to help journalists understand our business and accurately cover us. They ask us tough questions and get candid answers. And in just a few days they can see our facilities, hear from our scientists and experts, and get access to company leaders who may not travel often to their home countries. We can’t bring our mile-long manufacturing facility to Makati, but we can bring Filipino journalists to Ada. And we will later this year, along with media from Japan, Thailand, Turkey and Ukraine.

So, we roll out the welcome mat for journalists—or the maligayang pagdating banig, as the case may be.

On top again

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Corporate Communications
on Thursday, June 4, 2009
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Amway Global, our North American business, continues to dominate online health and beauty retailing in the United States. For the sixth year running, we are Internet Retailer’s top online health and beauty seller.

The magazine also ranked us 28th in overall web sales in its ranking of the top 500 e-commerce companies.

Steve Lieberman, Amway Global’s managing director, cites our company’s sales force and powerhouse brands Nutrilite (vitamins, minerals, and supplements) and Artistry (skin care and cosmetics) as key to our leadership in this category:

“The ranking would not be possible without the hard-working [people] who drive our sales. It’s also a great testament to the quality and appeal of our key health and beauty brands, Nutrilite supplements and Artistry skin care and cosmetics.”

Tweeting the 50th

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Corporate Communications
on Friday, May 22, 2009
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50 Years of AmwayYou can follow our 50th anniversary festivities throughout today, next week and the remainder of the year at @Amway50 on Twitter, where we’ll post links to interviews, photos and podcasts.

RT (”retweet”) us if you like. DM (”direct message”) us if you wish.

And yes, we believe it’s a #followfriday kind of day for our fellow “tweeps” out there.

Not worth the drive

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Corporate Communications
on Thursday, May 21, 2009
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Much has been said and written about the private fireworks display Amway is hosting in downtown Grand Rapids this evening as part of its 50th anniversary celebration. This is an eight-minute display as part of a dessert reception for the company’s top distributors in the world.

And it’s probably the most discussed and debated short fireworks display in the history of, well, this company at least.

The truth is, anyone who’s downtown will be able to see the display. Some folks will have impressive views from their homes or condos. But to be honest, for the rest of us, an eight-minute fireworks display isn’t worth packing up the kids, driving downtown, and parking. Which is why we weren’t encouraging people to come down for a look.

We are, however, encouraging everyone and their neighbor to venture downtown for the July 4 fireworks in Grand Rapids. That will be a long and impressive display over the Grand Rapids skyline and we’re proud to be a sponsor.

That will be worth the drive.

Party planning

Published
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Corporate Communications
on Saturday, May 16, 2009
in Amway
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50 Years of AmwayWe are gearing up for not one, but two anniversary events.

Amway turns 50 this year, and we are in full swing with milestone media coverage throughout the world right down to local markets here in western Michigan. We even launched a “50 Days Celebrating 50 Years” partnership with a regional radio network to air live interviews as well as ad spots promoting our company’s past, present and future.

 

As for the other anniversary, Amway is proud to be the majority sponsor of the “2009 July 4 Family Fireworks” in downtown Grand Rapids, celebrating Independence Day here in the United States. From Candace Matthews, our chief marketing officer:

“Amway has been a part of the Grand Rapids community for almost 50 years now. It is so important for us to share what we have done, with the community. Since it is our 50th anniversary and the city needed help with the fireworks, we saw an opportunity to blend the two.”

Be sure to check back in the coming days and weeks as Amway distributors descend from all over the world to celebrate our first—and next—50 years.

Spring cleaning for your skin

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Corporate Communications
on Monday, April 27, 2009
in Amway
. 1 Comment

ARTISTRYArtistry’s beauty brand manager Barb Alviar appeared on April 17’s edition of “Take Five & Company” on WZZM-13/ABC in Grand Rapids to show viewers how to bring winter skin out of hibernation.

The All Dolled Up blog highlights the interview and even offers some simple tips to “spring clean your beauty routine.”

Social butterflies

Published
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Corporate Communications
on Wednesday, April 15, 2009
in Alticor and Amway
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The heart of today’s business world is aflutter with social media. You could even say “a Twitter.”

Not too far from our world headquarters, the Frederik Meijer Gardens & Sculpture Park is featuring its annual spring butterfly exhibit, where visitors may freely mingle with approximately 6,000 butterflies of all sizes and species.

How might Meijer Gardens build some buzz around the event? Like butterflies, they get social. They regularly blog and are on several social networks such as Flickr, Facebook and Twitter.

And good for Meijer Gardens: Earlier today, comscore blogged that Twitter traffic in the United States increased by 131 percent in March to 9.3 million visitors. Twitter has 5-10 million active users (current estimates vary and Twitter keeps you guessing), far more than the “maybe a million” figure conjectured last year. Who wouldn’t want in on that?

We tweet, sure. You can officially follow us at @amwaymediablog, @amwayglobal, @amwaycanada, @amwayeurope, @artistrybeauty and @nutrilitehealth. When we broke the news that famed Chinese Olympic hurdler Liu Xiang will keep running for Team Nutrilite, or that many of our European markets launched new e-commerce sites and charitable efforts for UNICEF, we did so via Twitter.

Back on Facebook, home to 200 million active users, we are building presence for our exclusive E. Funkhouser New York cosmetics brand as well as Nutrilite’s Every Kick Counts campaign, starring global soccer phenom Ronaldinho. Even our “MoBEs.”

Sure, we’re on YouTube. Yes, the Opportunity Zone. Our hotel properties even joined the party, recently rewarding guests whenever they rate their stay on certain social networks. Said Chad LeRoux, director of corporate marketing for Amway Hotel Corp.:

“If you’re not engaged in this social media arena or arenas relative to your business, then you could be missing out on key opportune things that you may not be aware of that the populace is talking about. If you made this small tweak or modification to the product, it will enhance that product experience and thus create more-favorable opinion out there about you in those social media arenas, which in turn increases business.”

Of course, you can always find us here on this very blog, subscribe to our RSS feed and find us on Technorati, FriendFeed…the list goes on.

We hope our friends in the media are listening. Oh, and if you’re in town, we’ll drive you down to see the butterflies. Better make it fast: the exhibit winds down in two weeks.