Amway Media Blog is the official news blog from Amway Corporation.
Kevin Lowe, PR lead for Amway of Australia and Amway New Zealand, is with us this week for the 50th anniversary celebration.
He just launched the official blog for his home markets and is busy capturing the tales of Amway leaders from around the world as they tour Amway World Headquarters here in Ada as well as surrounding Grand Rapids.
Welcome aboard, Kev!
The heart of today’s business world is aflutter with social media. You could even say “a Twitter.”
Not too far from our world headquarters, the Frederik Meijer Gardens & Sculpture Park is featuring its annual spring butterfly exhibit, where visitors may freely mingle with approximately 6,000 butterflies of all sizes and species.
How might Meijer Gardens build some buzz around the event? Like butterflies, they get social. They regularly blog and are on several social networks such as Flickr, Facebook and Twitter.
And good for Meijer Gardens: Earlier today, comscore blogged that Twitter traffic in the United States increased by 131 percent in March to 9.3 million visitors. Twitter has 5-10 million active users (current estimates vary and Twitter keeps you guessing), far more than the “maybe a million” figure conjectured last year. Who wouldn’t want in on that?
We tweet, sure. You can officially follow us at @amwaymediablog, @amwayglobal, @amwaycanada, @amwayeurope, @artistrybeauty and @nutrilitehealth. When we broke the news that famed Chinese Olympic hurdler Liu Xiang will keep running for Team Nutrilite, or that many of our European markets launched new e-commerce sites and charitable efforts for UNICEF, we did so via Twitter.
Back on Facebook, home to 200 million active users, we are building presence for our exclusive E. Funkhouser New York cosmetics brand as well as Nutrilite’s Every Kick Counts campaign, starring global soccer phenom Ronaldinho. Even our “MoBEs.”
Sure, we’re on YouTube. Yes, the Opportunity Zone. Our hotel properties even joined the party, recently rewarding guests whenever they rate their stay on certain social networks. Said Chad LeRoux, director of corporate marketing for Amway Hotel Corp.:
“If you’re not engaged in this social media arena or arenas relative to your business, then you could be missing out on key opportune things that you may not be aware of that the populace is talking about. If you made this small tweak or modification to the product, it will enhance that product experience and thus create more-favorable opinion out there about you in those social media arenas, which in turn increases business.”
Of course, you can always find us here on this very blog, subscribe to our RSS feed and find us on Technorati, FriendFeed…the list goes on.
We hope our friends in the media are listening. Oh, and if you’re in town, we’ll drive you down to see the butterflies. Better make it fast: the exhibit winds down in two weeks.
Our interns dig up the dirt on our own products. Just trying to keep things clean.
At least that’s how one media outlet described yesterday’s sales announcement. It’s credit to our distributors and their dedication to the business.
As you revisit our new media blog, we’ll be sure to recap coverage from other blogs and web sites that track news from our world headquarters in Ada, Michigan as well as our affiliate markets abroad.
Pertaining to our 2008 sales figures, we garnered coverage from our local television stations WZZM-13 ABC, WOOD-8 NBC and WXMI-17 FOX, as well as area radio and business pubs. The AP caught the early bird last week, as Tribune subscribers in the Windy City discovered.
Of special note, the Grand Rapids Press carried a general story as well as a rather lengthy Q&A with Steve Van Andel and Doug DeVos, our co-CEOs. We liken it to an “everything you wanted to know about the current state of Amway and then some” piece, and are curious to hear what you think in the comments below.
It’s a good morning in Ada, where we’ve just announced our annual results for 2008. As we enter our 50th anniversary year, we are proud to see some early and encouraging results of our corporate transformation. In this global climate, we’re certainly excited to share an increase of more than 15 percent in sales over last year. This year, two thirds of our markets grew, and more than half of our 58 worldwide affiliates posted increases of more than 10 percent. Truly, this year’s success was a global one.
We’re also proudly unveiling a new Amway Media Blog today. Throughout this year, there will be some visible changes as we unify the global direct selling business. This is one of them. We have now archived both the “old” Amway Media Blog and the Alticor Media Blog, but of course we’ll still answer any questions on topics we previously covered.
Going forward, we will be able to relay the news that matters most at Amway through one voice, here at this site. Here’s the news of the day:
