Amway Media Blog is the official news blog from Amway Corporation.
The earth’s elements inspired our new beautycycle™ brand, launching this month in Europe.
Now the skin care and colour cosmetics brand is inspiring headlines after its Russian launch and as beautycycle spreads to other markets.
Interest in a beauty brand that rejuvenates (air), hydrates (water), balances (earth) and energizes (fire) while it illuminates (colour), is natural.
Or in the case of beautycycle, it’s elemental.
Amway’s top selling beauty and cosmetic brand Artistry made news at Miami’s Rock Fashion Week. Artistry’s Mobile Brand Experience (MoBE) was also on hand near the newly renovated Fontainebleau, this year’s Fashion Week host.
Next, Artistry is teaming up with NEXT Models, a leading modeling agency, to discover three new faces. Our MoBEs will accompany NEXT beauty scouts to 15 locations this year in search of the lucky three, each who will receive cash awards and guaranteed contracts with NEXT.
On the other side of the pond, Amway UK is sponsoring this year’s Clothes Show London, where ARTISTRY Crème LuXury has been short listed in the “Best Skincare Product of the Year” category of the 2009 UK Beauty Awards.
Amway’s Moiskin and Ertia lines in Latin America are noted in a Feb. 27 posting from GCI, a global beauty industry trade pub.
The piece briefly mentions our “strategy to focus on personal care in the region.”
