The heart of today’s business world is aflutter with social media. You could even say “a Twitter.”
Not too far from our world headquarters, the Frederik Meijer Gardens & Sculpture Park is featuring its annual spring butterfly exhibit, where visitors may freely mingle with approximately 6,000 butterflies of all sizes and species.
How might Meijer Gardens build some buzz around the event? Like butterflies, they get social. They regularly blog and are on several social networks such as Flickr, Facebook and Twitter.
And good for Meijer Gardens: Earlier today, comscore blogged that Twitter traffic in the United States increased by 131 percent in March to 9.3 million visitors. Twitter has 5-10 million active users (current estimates vary and Twitter keeps you guessing), far more than the “maybe a million” figure conjectured last year. Who wouldn’t want in on that?
We tweet, sure. You can officially follow us at @amwaymediablog, @amwayglobal, @amwaycanada, @amwayeurope, @artistrybeauty and @nutrilitehealth. When we broke the news that famed Chinese Olympic hurdler Liu Xiang will keep running for Team Nutrilite, or that many of our European markets launched new e-commerce sites and charitable efforts for UNICEF, we did so via Twitter.
Back on Facebook, home to 200 million active users, we are building presence for our exclusive E. Funkhouser New York cosmetics brand as well as Nutrilite’s Every Kick Counts campaign, starring global soccer phenom Ronaldinho. Even our “MoBEs.”
Sure, we’re on YouTube. Yes, the Opportunity Zone. Our hotel properties even joined the party, recently rewarding guests whenever they rate their stay on certain social networks. Said Chad LeRoux, director of corporate marketing for Amway Hotel Corp.:
“If you’re not engaged in this social media arena or arenas relative to your business, then you could be missing out on key opportune things that you may not be aware of that the populace is talking about. If you made this small tweak or modification to the product, it will enhance that product experience and thus create more-favorable opinion out there about you in those social media arenas, which in turn increases business.”
Of course, you can always find us here on this very blog, subscribe to our RSS feed and find us on Technorati, FriendFeed…the list goes on.
We hope our friends in the media are listening. Oh, and if you’re in town, we’ll drive you down to see the butterflies. Better make it fast: the exhibit winds down in two weeks.
What do 88 percent of Americans have in common? They aren’t eating enough foods that are blue and purple. And that’s a shame, because blackberries, blueberries, grapes and plums do some pretty amazing things in the body.
