Jump, a magazine for growing families in the UK, featured an ad targeting moms for the Amway Business Opportunity in its summer issue (on page 41, to be exact).
Touting the “flexibility to suit you and your young family” as a primary benefit of joining Amway, it’s just one way affiliates are hyper-targeting to grow our distributor base.
In the U.S., readers of the Entrepreneur section of Forbes.com are greeted with stories of Inspirational Entrepreneurs courtesy of Amway Global. Print and television ads promoting the business opportunity have also ran in the likes of USA Today, Newsweek, and Business Week Online and on television during major sporting tournaments and other “achievement” programming.
And that’s just the beginning.
We’ve tapped top creative talent to implement advertising strategy in China, where Olympians, a famous fashion designer, and a renowned ballerina are featured in ARTISTRY and NUTRILITE campaigns. Top creative agencies in Japan, Korea, and Malaysia are also working on our behalf.
It all “ads” up to some pretty impressive creative muscles being flexed for Amway.
