Published on Wednesday, February 10, 2010 .
Amway Australia. Amway Distributors. Ambassadors. Athletes. Aid to charity. Artistry product focus.
It all adds up to one full-page advertisement in The Australian and one full-blown bold move on the part of our colleagues at Amway Australia.
This “A-team” decided to reallocate its 2010 marketing dollars - wisely, we think - to spread the word about Amway’s family of brands, business opportunity and citizenship efforts. In the past, those dollars were used to publish a monthly distributor magazine. It’s a move that’s received accolades from Amway advocates, prospects and distributors alike.
Every month, a similar insert will appear in Australia’s top newspaper, sure to be a marketing effort that makes the grade.
Published on Thursday, October 8, 2009 .
When it comes to getting connected, Amway Australia/New Zealand has the hook up.
Amway has teamed up with one of the world’s largest mobile phone companies, Vodafone, to provide service to New Zealand Independent Business Owners. Vodafone will better equip Amway business owners when connecting to their customers.
And the company’s got some high profile connections as well. A recent advertorial in The Australian linked the company to sprint star Libby Trickett and cricket player Adam Gilchrist and connected Aussies to the company, products, and business opportunity.
Our Australian PR mate Kevin Lowe began blogging earlier this year to share a down under perspective on Amway’s 50th anniversary events in the U.S. Now Kev is at it again, blogging about Amway Australia/New Zealand’s Achievers event in Tokyo. That’ll keep all of us connected with what’s going on at the business recognition event.
Connecting with customers and business owners is what we’re all about - down under or wherever we operate.
Published on Thursday, September 3, 2009 .
Jump, a magazine for growing families in the UK, featured an ad targeting moms for the Amway Business Opportunity in its summer issue (on page 41, to be exact).
Touting the “flexibility to suit you and your young family” as a primary benefit of joining Amway, it’s just one way affiliates are hyper-targeting to grow our distributor base.
In the U.S., readers of the Entrepreneur section of Forbes.com are greeted with stories of Inspirational Entrepreneurs courtesy of Amway Global. Print and television ads promoting the business opportunity have also ran in the likes of USA Today, Newsweek, and Business Week Online and on television during major sporting tournaments and other “achievement” programming.
And that’s just the beginning.
We’ve tapped top creative talent to implement advertising strategy in China, where Olympians, a famous fashion designer, and a renowned ballerina are featured in ARTISTRY and NUTRILITE campaigns. Top creative agencies in Japan, Korea, and Malaysia are also working on our behalf.
It all “ads” up to some pretty impressive creative muscles being flexed for Amway.
Published on Saturday, May 16, 2009 .
We are gearing up for not one, but two anniversary events.
Amway turns 50 this year, and we are in full swing with milestone media coverage throughout the world right down to local markets here in western Michigan. We even launched a “50 Days Celebrating 50 Years” partnership with a regional radio network to air live interviews as well as ad spots promoting our company’s past, present and future.
As for the other anniversary, Amway is proud to be the majority sponsor of the “2009 July 4 Family Fireworks” in downtown Grand Rapids, celebrating Independence Day here in the United States. From Candace Matthews, our chief marketing officer:
“Amway has been a part of the Grand Rapids community for almost 50 years now. It is so important for us to share what we have done, with the community. Since it is our 50th anniversary and the city needed help with the fireworks, we saw an opportunity to blend the two.”
Be sure to check back in the coming days and weeks as Amway distributors descend from all over the world to celebrate our first—and next—50 years.
Published on Tuesday, March 17, 2009 .
Amway Korea shares center stage with Korean Air, Yuhan-Kimberly, KIA Motors and Hyundai Insurance in the 17th Annual Korean Marketing Frontier Awards, presented by the Korean Marketing Association.
Why, you may ask, is this newsworthy? Amway Korea was the only direct selling company to win an award in any category this year. In addition, the KMA is represented by approximately 60 universities and industrial communities. Receiving an award from an academically-based body in Korea is held with very high regard.
Yong-Hwan Roh, senior marketing director for Amway Korea, accepted the award in the cause-related marketing category on behalf of the company. The KMA considered the Amway One by One Campaign for Children’s “Health Watcher”, “Amway Charity Playground” as well as the Nutrikids soccer team as successful examples of educating elementary school children about healthy living.
Also, be sure to browse Amway Korea’s newest corporate brochure which gives users the sensation of turning a glossy, high-quality page without actually holding a printed brochure.
Published on Monday, March 16, 2009 .
Remember the “Bangkok briefs” post when we pointed out those nifty “Shine like new” ads for our car polish?
Check this latest spot for Dish Drops out of Amway India. It’s mind-bending—or at the very least, coffee cup-contorting.
Published on Thursday, February 26, 2009 .
A double-take inducing, witty new ad slick from Amway Thailand called “Shine like new” is making the rounds in the blogosphere. (Okay, car polish doesn’t really work this way, but you’ll get the idea.)
Also: Amway Thailand was recently covered in The Tribune, a major business daily. The gist: global growth, record expansion and market share, as well as weathering the current economy one distributor at a time.
Published on Tuesday, February 10, 2009 .
The Business Standard reports of Amway India’s growth strategy in 2009, as well as a new e-commerce platform for consumers.
Bill Pinckney, managing director for Amway India, also comments on renewed marketing and advertising efforts throughout India, one of our strongest markets.
