Published on Wednesday, March 3, 2010 .
Or more specifically, here she is!
Miss America Caressa Cameron is at Amway today, taking a tour and getting to know Artistry, the official skin care and cosmetics brand of the Miss America Organization. Our North American affiliate announced this sponsorship in January.
As Caressa told the crowd that greeted her today at Amway World Headquarters, Artistry is helping her put her “best face” forward as Miss America.
While in West Michigan Caressa also took time to celebrate Read Across America Day by visiting the Helen DeVos Children’s Hospital and sharing books donated by Amway with patients there.
There she was, and here she is, kicking off the second month of her year-long reign as Miss America.
Published on Tuesday, March 2, 2010 .
Citing her as an “innovative strategist and visionary,” the Grand Rapids Business Journal included Amway’s chief marketing officer Candace Matthews on its 2010 list of the ”50 Most Influential Women in West Michigan.”
She joins leaders in business, government, education, and organizations on the roster, which since 1997 has sought to recognize women who are making a difference in our community.
Candace and the other 49 winners are being honored today for making the list, and for their individual and collective contributions to West Michigan.
If you want to learn how to market to the next generation, go right to the source.
That’s what Amway Korea has done since 2007 through its Nutrilite User-Created Content (UCC) Challenge, which pits groups of college students against each other to create marketing videos for our flagship nutrition brand.
The experience starts with a classroom visit from an Amway Korea marketer, includes a brand immersion and lectures, and ends with one group winning an award for the most creative treatment. More than 3,000 students have participated in the competition since its launch, and the program and videos have taken Nutrilite from almost no awareness among college-age students to being recognized by more than 10 percent of that group.
The 2009 winners chose rap music as their medium for spreading the Nutrilite message. We think it’s an inspired choice.
Published on Tuesday, February 23, 2010 .
Since the January earthquake that devastated Haiti, Amway and its employees, distributors and customers worldwide have given more than $1 million in aid to help Haiti recover.
We were amazed that the donations to the American Red Cross kept rolling in even after our matching funds were allocated. We’re proud to have helped in other ways, like flying doctors and medical supplies to help thousands of injured and ill Haitians. Or working with a local agency to transport newly adopted Haitian children to West Michigan to start lives with their new families.
Thanks a million to those who have given to help Haiti. We’re grateful our distributors and customers continue to open their hearts and wallets and give so relief agencies can provide aid. Because even though Haiti is no longer front page news, funds and support are still desperately needed to help Haiti recover, and eventually rebuild.
Published on Thursday, February 18, 2010 .
Our employees and distributors normally wield laptops and smartphones as part of their business tool kits.
But in Thailand, you’re as likely to find them swinging hammers as they build homes for Habitat for Humanity. Last year Amway Thailand volunteers helped build and repair 82 homes with Habitat.
We’ve made this market our home, or as they say in Thailand, our baan, since 1987.
By working with Habitat, we’re proud to help others find a place to call baan.
Published on Tuesday, February 16, 2010 .
While the eyes of the world are on Vancouver this week and next, we’re watching one athlete in particular - Yuki Nofuji.
That’s because Yuki is not just a top snowboarder representing Japan - he’s also an Amway distributor.
Yuki competes in the men’s parallel giant slalom on February 27. We’ll be watching to cheer him on, along with his friends at Amway Japan.
Published on Monday, February 15, 2010 .
The earth’s elements inspired our new beautycycle™ brand, launching this month in Europe.
Now the skin care and colour cosmetics brand is inspiring headlines after its Russian launch and as beautycycle spreads to other markets.
Interest in a beauty brand that rejuvenates (air), hydrates (water), balances (earth) and energizes (fire) while it illuminates (colour), is natural.
Or in the case of beautycycle, it’s elemental.
Published on Thursday, February 11, 2010 .
William S. Pinckney, managing director and CEO of Amway India Enterprises, opened our business there in 1998 and today is an active leader in some of India’s leading business forums.
Bill is part of Confederation of Indian Industry national committees on consumer affairs and “fast moving consumer goods” and is former chairman of the Indian Direct Selling Association. He’s also an increasingly prolific writer on business topics, having penned opinion pieces for major Indian newspapers.
In The Economic Times, India’s leading business and financial newspaper, Bill recently wrote:
By 2015, India’s consumer market will match that of Italy’s in absolute terms and by 2025 it will trail only those of the U.S., Japan, China and the U.K. Any body who is somebody has opened shop in India.
Bill’s not only got the dateline for India but the byline as well.
Published on Wednesday, February 10, 2010 .
Amway Australia. Amway Distributors. Ambassadors. Athletes. Aid to charity. Artistry product focus.
It all adds up to one full-page advertisement in The Australian and one full-blown bold move on the part of our colleagues at Amway Australia.
This “A-team” decided to reallocate its 2010 marketing dollars - wisely, we think - to spread the word about Amway’s family of brands, business opportunity and citizenship efforts. In the past, those dollars were used to publish a monthly distributor magazine. It’s a move that’s received accolades from Amway advocates, prospects and distributors alike.
Every month, a similar insert will appear in Australia’s top newspaper, sure to be a marketing effort that makes the grade.
