Author Archive for Corporate Communications

50 years and 2,400 square feet later

public-museum-media-blog2When Jay Van Andel and Rich DeVos started Amway 50 years ago, their offices were in an old garage in Ada, Michigan. 

It wasn’t long before they outgrew that 2,400 square foot space and began building what today is a mile-long office and manufacturing complex.

Now, the Grand Rapids Public Museum is telling the story of Amway in a space about as big as that original garage.

“Amway: 50 Years of Helping People Live Better Lives” shares Amway’s history and a glimpse at its future through words, pictures, interactive displays, and artifacts.  This is the museum’s first Amway exhibit, and includes many items that have never been on display before.

Like the Amway Flyer wagon we sold in the ’60s.  Or a recreation of the bomb shelter Amway marketed during the Cold War era.   

The exhibit will be open to the public through November 2010. 

Every square foot of it.

On the record in Ukraine

It’s a long way from Kiev to Ada, Michigan. But once Ukranian journalists got here for a press visit and the conversation about the global economy got going, distance didn’t seem to matter.

Following their August visit, Delo, a daily business newspaper, printed an interview with Doug DeVos on how distributors have – and always will – remain central to our business. Monthly magazine Tvoye Zdorovye, translated as “Your Health,” talked with Doug as part of a larger story on business ethics, noting that we were environmentally-focused before it became a “fashionable marketing term.” And finally, in an S Toboy article on American women’s beauty secrets, our Artistry and Nutrilite brands were mentioned.

We’ve got great stories to tell. Our press visits are just one way we do it.

Find, fan or friend us

If you’re already a fan of our Artistry skin care or Nutrilite vitamin and mineral supplement brands, you can make that relationship official.

That’s because there are official pages for our flagship Artistry and Nutrilite brands on Facebook. Become a fan and get the most up-to-date news on these global brands.

You’ll also find company-run Facebook pages for our college talent acquisition program and the eCoupled cordless power technology offered by Amway sister company Fulton Innovation.

If you do a search on Facebook, you’ll find a number of unofficial Amway pages hosted by Amway business owners, employees or others.

But the official Amway Facebook page hasn’t launched yet. We’ll let you know when that’s ready.

And then we’ll make things official.

Environmental superhero

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Want to get people thinking about environmental protection? Call in a superhero.

That’s what Amway China Co. Ltd. did with the opening of the Amway Environmental Theme Park in Beijing recently. Co-sponsored by Amway and the China Environmental Protection Foundation, the park is a family-focused environmental education and awareness effort that will travel to nine other Chinese cities before ending its tour in November.

“Environmental Protection Superman” is just one of 20 activities and exhibits that provide fun lessons in how people can  reuse, reduce, recycle, or otherwise preserve and protect China’s natural resources.

This kind of program has helped place Amway among the “Corporate Social Responsibility Top 50” companies in China. But there’s more. Last month the Greenway Project took Amway China employees out of the office and deep into the Qinghai-Tibet Plateau with environmental experts to study and report on biodiversity and environmental concerns in the Yellow River region.

When the Theme Park ends its run in November and the Greenway Project issues its report, more than 100,000 people will have learned more about protecting the environment. And perhaps there will be even more superheroes to help in the fight to protect the planet.