Direct selling is a multi-billion dollar industry involving tens of millions of people worldwide.
How big and how many? Here’s a snapshot of direct selling, by the numbers:
$113 billion - global retail sales through direct sellers in U.S. dollars, according to the World Federation of Direct Selling Associations.
$29.6 billion - retail sales through direct sellers last year in the U.S., the world’s biggest market for direct selling.
66 million - the number of direct selling reps worldwide - 15.1 million in the U.S. alone.
68 - direct selling companies around the world with more than $100 million in sales.
58 - the average age of the top 10 direct selling companies worldwide (none of the top 10 have been in business fewer than 25 years; Amway, the world’s second largest direct seller, turns 50 this year.)
42 - direct selling companies selling more than $100 million annually that are based in the U.S.
11 - companies that have sales of $1 billion or more.
It all adds up to a thriving global industry and opportunity for millions worldwide.
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