Amway does. So much so that starting today we’re sponsoring Orlando Magic training camps and player practice jerseys. It’s the the first season in which the National Basketball Association has granted permission to have a sponsorship presence on team practice jerseys, and we’re stepping up to the line.
We’ve also stepped up our presence in Orlando. As announced earlier this year, Amway acquired the naming rights to the new Amway Center, scheduled to open in the fall of 2010. In addition to being the home court for the Orlando Magic, Amway Center will play host to an array of national events, concerts and family shows.
Our chief marketing officer Candace Matthews calls this a unique opportunity to build pride in the Amway business around the world. “Both Amway and the Magic have fans around the world, and in both organizations, we are committed to the hard work it takes to succeed.”
The Amway-tagged jerseys will be worn during Magic training camps, regular-season practices, post-season practices and pre-game shoot-arounds.
Between the jerseys, training camps, and Amway Center opening next year, Amway’s going to be hard to miss in Orlando.
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