Amway Media Blog

Just a stone’s throw from the British Museum, which hosts 6 million visitors per year, sits one of our favourite London attractions… the Amway Flagship Experience Center.

The Centre opened in May, and Marketing Week UK recently covered its role in a greater plan to educate consumers about Amway’s power brands and business opportunity. With a beauty styling bar and makeup play station, it’s Amway made fun and relevant to everyone from the Amway business owner to the curious passerby. There’s always a connection back to Amway’s business owners, as commissions from sales made at the Centre are attributed back to them.

This sort of brick-and-mortar approach to increasing brand awareness has worked for us in markets like Australia, China, Germany, Japan, Korea, Malaysia, Thailand, and Turkey to name a few. Amway India is also planning to turn a number of distribution centers into showrooms.

In the United States and Canada, mobile brand experiences travel to high-profile events to take the story of Amway’s power brands to the masses.

But back to the UK, where the British Museum contains fragments of the seven wonders of the world, and just a few blocks away, the Amway Flagship Experience Center contains wonders all its own.