Amway Media Blog

An agreement announced today brings together two innovators in health and wellness who share a commitment to helping people live healthier lives.

Alticor Corporate Enterprises, a sister company to Amway that’s responsible for our non-direct selling businesses, has entered a joint venture agreement with Metagenics, Inc., a manufacturer and distributor of science-based medical foods and nutraceuticals marketed through health care professionals. Under the terms of the agreement, we will assume a substantial ownership stake in Metagenics after the deal is finalized later this summer.

Metagenics will continue to operate as a separate entity, maintaining its current management and distribution methods. Its products will not be sold through our distribution channel, nor will Amway’s brands be sold through Metagenics’ channels.

Metagenics’ mission is to improve health and reverse chronic illness by helping people achieve their genetic potential through nutrition. Our Nutrilite brand, combining the best in science and the best in nature, is the world’s leading brand of vitamin, mineral, and dietary supplements* and committed to helping people achieve optimal health. We’re both dedicated to innovation, research, and plant-based science to improve the health of people around the world. Said Jim Weaver, vice president of Alticor Corporate Enterprises:

“We share a philosophy for promoting good nutrition, healthy living, and natural science. Each company boasts a deep commitment to science and nature with leading research and development teams dedicated to harnessing the power of plant-based, natural, scientific research. This joint venture fits into our strategy to bring complementary brands into our family of businesses, and we are pleased to be partnering with Metagenics’ world-class employees and management team.”

We think it’s a match made in science… and nature.

* Based on 2008 sales.