The Orlando Events Center — the new venue for sports, concerts, and family entertainment — has had a “namelift.” As of today, it’s called the Amway Center.
The 875,000-square-foot facility, slated to open in the fall of 2010, will replace the nearby, two-decade old Amway Arena, a complex half the size. The Center will be the new home of the NBA’s Orlando Magic starting with the 2010-11 season.
Amway chief marketing officer Candace Matthews and Orlando Magic chief operating officer Alex Martins announced the naming today to a host of city dignitaries and the Orlando-area media. Said Matthews:
“We’re excited to continue this partnership with the Magic and Orlando, one of the world’s greatest tourist destinations. The NBA is one of the most popular sports leagues in the world. But this is much more than simply securing naming rights and continuing our partnership with the Magic. Rather, this takes us into partnership with the Orlando community, as we have partnered with other communities around the world where we do business, in aligning with our corporate vision of helping people live better lives.”
To get a preview of the Amway Center, go to www.amwaycenter.com.

This is big news for our business! I can’t tell you how many times this sponsorship has come up in conversations and helped build the credibility and belief for customers and new IBO’s on me and my wife’s team. Amway proves yet again that they are a first class corporation. Thanks again!
- TC (Amway Global IBO)
We are so excited about this name change and partnership with the community. This makes growing our Amway business so much easier! We live here in the Orlando area and work just blocks from the new site, so this is a great way to start talking to people about the awesome Amway opportunity. Thank you Amway Global for all the things you have done with advertising, incentives, and incredible products to help us make this opportunity work for us!
I LOVE IT!!!!!!!!!!!!!!!!!
We are so excited to have the new Orlando Arena headlined with the Amway name and being local residents with the Orlando Magic basketball team owned by the DeVos family. Our community is actively involved with the Magic after having a powerful past season’s record and wqe look forward to many years of success for everyone.
Guy & Carolyn Collins