When AC Milan and the LA Galaxy play on Sunday, July 19, there will be talk about soccer superstars Ronaldinho and David Beckham facing off.
For us, it’s not just a battle of soccer titans but a battle of brands and how Amway plans to score with customers.
Let us explain. Amway’s not taking the field, but we’re on the bench for AC Milan. That’s because Amway’s NUTRILITE™ brand is the “Official Nutrition Supplement” of AC Milan, dubbed the “World’s Most Successful Soccer Club.”
And, AC Milan soccer superstar Ronaldinho is part of Amway’s Team Nutrilite and global spokesperson for Amway’s One by One Campaign. He’s been called one of the top soccer players in the world.
Our AC Milan and Ronaldinho sponsorships are part of a company strategy to reach the millions of soccer fans worldwide with our health and wellness message.
As for the battle of the brands, AC Milan will face the Herbalife-sponsored LA Galaxy. Herbalife is a direct selling competitor of Amway’s.
To help us spread the world about our brands to potential customers, we’ve invited bloggers covering the game to learn more about NUTRILITE. They’ll have access to NUTRILITE experts and get exclusive tours of our facilities, in addition to meeting with AC Milan.
And while the game’s sold out, our customers can follow real-time updates on what’s happening on the field and behind-the-scenes at our official NUTRILITE Facebook page and Twitter feed.
It’s all part of our strategy of using soccer to score with consumers. Game on!
I will be watching this game.
AC Milan will win 4-0.
Thanks, kariff and fellow readers. Be sure to follow the game from the official NUTRILITE Facebook page or Twitter feed throughout today.
There’s even more coverage from our North American PR team here and here.
I’m so glad to be a part of this awesome Company. Glad to be a supporter of all the physical teams associated with Amway Global.