Not worth the drive

Much has been said and written about the private fireworks display Amway is hosting in downtown Grand Rapids this evening as part of its 50th anniversary celebration. This is an eight-minute display as part of a dessert reception for the company’s top distributors in the world.

And it’s probably the most discussed and debated short fireworks display in the history of, well, this company at least.

The truth is, anyone who’s downtown will be able to see the display. Some folks will have impressive views from their homes or condos. But to be honest, for the rest of us, an eight-minute fireworks display isn’t worth packing up the kids, driving downtown, and parking. Which is why we weren’t encouraging people to come down for a look.

We are, however, encouraging everyone and their neighbor to venture downtown for the July 4 fireworks in Grand Rapids. That will be a long and impressive display over the Grand Rapids skyline and we’re proud to be a sponsor.

That will be worth the drive.

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