Amway Media Blog is the official news blog from Amway Corporation.
Artistry’s beauty brand manager Barb Alviar appeared on April 17’s edition of “Take Five & Company” on WZZM-13/ABC in Grand Rapids to show viewers how to bring winter skin out of hibernation.
The All Dolled Up blog highlights the interview and even offers some simple tips to “spring clean your beauty routine.”
Known as “Gilly” in the wildly popular sport of cricket, Adam Gilchrist has teamed up with Amway of Australia to provide special needs children with modified bikes, a program we blogged about last month.
Even ESPN picked it up. Gilly is that good.
Over to Jesse Hertstein and Kevin Lowe on our “One by One” blog for more details.
Nutrilite is the world’s leading brand of vitamin, mineral and dietary supplements, based on 2008 sales—not just via direct selling, but across all sales channels.
For the record, this also marks the seventh straight year we can make this claim, based on third-party research.
Now that’s a healthy dose of news in any market.
The heart of today’s business world is aflutter with social media. You could even say “a Twitter.”
Not too far from our world headquarters, the Frederik Meijer Gardens & Sculpture Park is featuring its annual spring butterfly exhibit, where visitors may freely mingle with approximately 6,000 butterflies of all sizes and species.
How might Meijer Gardens build some buzz around the event? Like butterflies, they get social. They regularly blog and are on several social networks such as Flickr, Facebook and Twitter.
And good for Meijer Gardens: Earlier today, comscore blogged that Twitter traffic in the United States increased by 131 percent in March to 9.3 million visitors. Twitter has 5-10 million active users (current estimates vary and Twitter keeps you guessing), far more than the “maybe a million” figure conjectured last year. Who wouldn’t want in on that?
We tweet, sure. You can officially follow us at @amwaymediablog, @amwayglobal, @amwaycanada, @amwayeurope, @artistrybeauty and @nutrilitehealth. When we broke the news that famed Chinese Olympic hurdler Liu Xiang will keep running for Team Nutrilite, or that many of our European markets launched new e-commerce sites and charitable efforts for UNICEF, we did so via Twitter.
Back on Facebook, home to 200 million active users, we are building presence for our exclusive E. Funkhouser New York cosmetics brand as well as Nutrilite’s Every Kick Counts campaign, starring global soccer phenom Ronaldinho. Even our “MoBEs.”
Sure, we’re on YouTube. Yes, the Opportunity Zone. Our hotel properties even joined the party, recently rewarding guests whenever they rate their stay on certain social networks. Said Chad LeRoux, director of corporate marketing for Amway Hotel Corp.:
“If you’re not engaged in this social media arena or arenas relative to your business, then you could be missing out on key opportune things that you may not be aware of that the populace is talking about. If you made this small tweak or modification to the product, it will enhance that product experience and thus create more-favorable opinion out there about you in those social media arenas, which in turn increases business.”
Of course, you can always find us here on this very blog, subscribe to our RSS feed and find us on Technorati, FriendFeed…the list goes on.
We hope our friends in the media are listening. Oh, and if you’re in town, we’ll drive you down to see the butterflies. Better make it fast: the exhibit winds down in two weeks.
When a hotel gets mentioned in USA Today for offering special perks, it must be doing something right.
Our exclusive JW Marriott Grand Rapids offers manicures, pedicures, facials, mud wraps, massages and more—as do many high-end hotels. What makes ours so special is that the spa wheels right into your room.
Downstairs, the dining experience six.one.six (a play on the Grand Rapids area code) was recently featured in Michigan’s official tourism website, GreatFoodandTravel.com:
[six.one.six] espouses a farm-to-table philosophy and their menu is created around what can be obtained from area farms. They bring fresh vegetables, locally made cheeses, and other foods harvested from farms in the area to their sophisticated trendy dining room.
All of this, right here in Grand Rapids. We’re just happy to be of service.
Turning 50 is more fun when there are lots of others around you sharing the same milestone.
This past weekend, members of our West Michigan media team—on the road for the holiday—were treated to Lansing-area radio station WFMK-FM’s special 50th anniversary programming. As we are busy preparing for our own 50th anniversary celebrations, it was a welcome diversion to hear how the station chose to honor their own birthday. Besides some clever contests with—you guessed it—50 winners, this particular weekend they took to the airwaves with random songs from 1959 to 2009, rather than their every day “lite rock” selection (with all due respect to fans of lite rock).
Happy birthday WFMK, from all of us here in Ada!
Charging your mobile electronic device is now as easy as slipping on some skin.
Amway subsidiary Fulton Innovation has partnered with case-mate to charge mobile devices without wires using case-mate’s protective casings.
case-mate products embedded with Fulton’s eCoupled technology can charge cell phones, PDAs and multimedia players at rates comparable to traditional (read: wired) power sources. It also gives today’s on-the-go consumers a safe and simple way to keep their devices charged throughout the day without having to search for all those incompatible cords and adapters.
The partnership could introduce wireless power to “anything that you would feel comfortable putting a skin on,” said David Baarman, Fulton director of advanced technologies.
This gives “portable” that much more potential.
Amway India recently hit the airwaves on Radio Misty 94.3 FM, the first radio station to broadcast in North Bengal and Sikkim. Diptarag Bhattacharya, vice president for Amway India’s eastern operations, discussed the Amway Opportunity Foundation and Project Sunrise, which makes health care and safe drinking water accessible to children in need, as well as unique strategies to market our Artistry and Nutrilite brands across India in 2009.
Our “Diamond” level distributors in India also earned a brief bit of praise for partnering with a major tea company to help market green tea to Indian consumers that prefer black.
