Monthly Archive for March, 2009

Artistry struts its stuff

ARTISTRYAmway’s top selling beauty and cosmetic brand Artistry made news at Miami’s Rock Fashion Week. Artistry’s Mobile Brand Experience (MoBE) was also on hand near the newly renovated Fontainebleau, this year’s Fashion Week host.

Next, Artistry is teaming up with NEXT Models, a leading modeling agency, to discover three new faces. Our MoBEs will accompany NEXT beauty scouts to 15 locations this year in search of the lucky three, each who will receive cash awards and guaranteed contracts with NEXT.

On the other side of the pond, Amway UK is sponsoring this year’s Clothes Show London, where ARTISTRY Crème LuXury has been short listed in the “Best Skincare Product of the Year” category of the 2009 UK Beauty Awards.

Amway in the tour business?

You’d have thought as much over the last two weeks if you read media reports out of Taiwan and China.

Each has recently relaxed travel restrictions, a step toward a more constructive political relationship and closer to today’s Sino-Taiwanese business chumminess. Record numbers of mainlanders have visited the island, and Amway has led the way, ushering some 12,000 employees and distributors on cruises to Taiwan.

By and large, we like what we’re seeing in terms of spirit of cooperation between the two, and we are pleased to be party to those efforts.

Amway has fan with major Indian pub

India’s prestigious Economic Times takes a shine to the changes and global expansion afoot at Amway during a turbulent worldwide economy.

The Times recently interviewed Amway president Doug DeVos, who noted in part that our company’s private ownership structure as well as our deep-seated inroads in India, China and Russia gives us a leg up on our competitors. China’s success, in particular, hints at changes to come at other Amway affiliates around the world. To Doug’s point in the article, change will help Amway to thrive over “the next 50 years and beyond.”

While we might nitpick a few points in the article, we gladly accept the Times’ pat on our back.

Caught on tape: Amway exposed

Our interns dig up the dirt on our own products. Just trying to keep things clean.

Special wheels for special kids

Riding a bicycle is no big deal for most kids, but for children with disabilities, it’s special. For these kids, Amway of Australia is making the dream become a reality.

Our affiliate there is a sponsor of the Freedom Wheels program which, in partnership with the Technical Aid to the Disabled charity, modifies standard push bikes to help kids with disabilities ride a bike for the first time. Through our One by One Campaign for Children, and the time and monetary support of our distributors there, we’ve been able to get the Freedom Wheels program up and running. As a result, bicycles have been redesigned and delivered to happy kids and their parents throughout the continent.

We were also pleased to see this make the March 17 print edition of The Daily Telegraph which gave us coverage across Australia. We hope to see plenty more.

Gifted and glossy in Korea

Amway Korea shares center stage with Korean Air, Yuhan-Kimberly, KIA Motors and Hyundai Insurance in the 17th Annual Korean Marketing Frontier Awards, presented by the Korean Marketing Association.

Why, you may ask, is this newsworthy? Amway Korea was the only direct selling company to win an award in any category this year. In addition, the KMA is represented by approximately 60 universities and industrial communities. Receiving an award from an academically-based body in Korea is held with very high regard.

Yong-Hwan Roh, senior marketing director for Amway Korea, accepted the award in the cause-related marketing category on behalf of the company. The KMA considered the Amway One by One Campaign for Children’s “Health Watcher”, “Amway Charity Playground” as well as the Nutrikids soccer team as successful examples of educating elementary school children about healthy living.

Also, be sure to browse Amway Korea’s newest corporate brochure which gives users the sensation of turning a glossy, high-quality page without actually holding a printed brochure.

Another ad double-take

Remember the “Bangkok briefs” post when we pointed out those nifty “Shine like new” ads for our car polish?

Check this latest spot for Dish Drops out of Amway India. It’s mind-bending—or at the very least, coffee cup-contorting.

BMW, Samsung, Bosch, Philips, TI, Sony, Fulton Innovation… Fulton Innovation?

Part of the Amway family, Fulton Innovation keeps some pretty good company in a recent issue of The Economist. The story follows on the heels of Fulton Innovation’s much anticipated showing of its eCoupled technology at this year’s Consumer Electronics Show.

Logos for Fulton Innovation and eCoupledAlso mentioned in the article is Splashpower, a British concern acquired last year by Fulton Innovation. Fulton director Bret Lewis is quoted as saying that he sees 2009 as “the year for wireless” charging technology. In response, The Economist believes that is it simply a matter of time before wireless charging hits the mainstream.

Spark your interest? We’ll be glad to strike a discussion.

Bem vinda Marta! and other footnotes

For serious soccer fans, Marta needs no introduction. She is the number one female soccer player in the world and three-time FIFA Women’s Player of the Year.

To see her wear an Amway jersey for the newly-formed Los Angeles Sol women’s soccer club? Now that’s serious endorsement.

And who knew Kobe Bryant was such a big soccer fan?

So let’s tally it up:

Lastly, here’s an interesting tidbit from one of our sister blogs. It seems that “the competition” is heating up in Milan in more ways than one.

Continuing coverage

Today’s Detroit News ran a story, “Bad economic times open door for direct sales: Ringing up opportunity,” which quotes executive vice president Jim Payne. The lead story on the business page, it’s a largely favorable piece about direct selling in these difficult economic times and depicts Amway as an industry leader. Jim is quoted in the article as saying:

When the economy goes bad, it does bode well for our industry. While it’s early in the year, we see solid evidence that more people are interested (in selling Amway products.)

Elsewhere, the National Law Journal features our very own general legal counsel, Mike Mohr, in an article entitled “Amway GC Lives the Dream.” The story lays out the scope and breadth of Mike’s global responsibilities and strategic focus to support Amway’s business around the world. Concerning our presence on the web, Mike responds:

[We] all live in a fishbowl. There are no secrets, but we have embraced the transparency.

But there’s more than mere legal chatter. Readers also learn that Mike was born an “army brat” and in later years transformed into a “motorhead…gearhead” who fancies pulp science fiction in his very spare time.